Recent Posts

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  TrueLens Appoints Chris Sheehan as Chief Operating Officer

  May 14, 2013

  BOSTON, MA–(May 14, 2013) -  Today, data-driven marketing solutions provider, TrueLens, announced the appointment of Chris Sheehan as Chief Operating Officer. Sheehan brings over two decades of experience as a successful technology executive and investor. In his role as COO, Sheehan will help scale the company’s sales, marketing, business development and operations teams. “We’re thrilled to have someone of Chris’s caliber join our executive team,” said TrueLens CEO Roy Rodenstein. “Chris’s experience guiding market leaders such as BEA Systems to success will be invaluable as we continue to rapidly grow our client base with consumer brands and develop strategic partnerships with …

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  TrueLens Drives 141% Higher Sales for Johnny Cupcakes; Adds New Client Urban Outfitters

  May 10, 2013

  BOSTON, MA–(May 07, 2013) -   TrueLens, the leader in social behavioral data that improves marketing outcomes, announced that its client, Johnny Cupcakes, demonstrated sales lift of 141% in their most recent email campaign through the use of TrueLens solutions. Johnny Cupcakes, a leading clothing brand and retailer, worked with TrueLens to better understand and engage their customers. TrueLens: Identified 19 million social expressions by Johnny Cupcakes customers and derived actionable, social behavioral data that included deep understanding of their interests, brand affinities, media preferences, and levels of online influence Applying this social behavioral data along with advanced predictive analytics, developed high performing customer segments for its email campaigns Delivered significant performance …

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  Business Development Interns Wanted

  May 6, 2013

  We are looking for a highly driven, motivated and eager to learn summer intern to support a high performing Enterprise Business Development team. Our ideal business development intern candidate would be a rising senior or recent grad – someone who is interested in working with a cutting edge startup on disruptive technology, lead by a team of successful entrepreneurs (who’ve successfully sold companies to AOL and IBM) and backed by some of the top investors in the world including Google Ventures. You will get a chance to work alongside experienced entrepreneurs and mentors. Over the years, our interns have gone …

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  Content Marketing Interns Wanted

  April 20, 2013

  This internship position for the summer term has been filled, however we will be hiring again in the fall. Please apply if you’re interested in our fall semester position.   We are looking for smart, driven interns with a strong interest in marketing, social media and/or high-tech enterpreneurship. Come work with us in one of the most innovative office spaces in the world. Take your pick of sitting, standing or walking desks while enjoying unlimited drinks and snacks in our fully stocked kitchen. Work alongside experienced entrepreneurs who’ve successfully sold companies to AOL and IBM. Over the years, our interns have …

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  Top 10 Customer Insights Thought Leaders

  February 21, 2013

  The emergence of digital, social and mobile channels into the mainstream is bringing with it enormous opportunities for data driven marketing. On this blog, we’re exploring how marketers are leveraging those opportunities to drive business. We’re looking to top thought leaders to show us best practices, trends and examples of how to navigate this brave new world of big customer data. This post is the first of a series on thought leaders, and we’re kicking it off with the top thought leaders in the ”Customer Insights” category. Our list includes thought leaders who score highly in online Influence (one of many …